WebContentSEO2024
Villa SerenityA luxury villa that books itself.
Revenue you earn while you sleep is the best kind of revenue.
62%Revenue from direct bookings
70%Reduction in OTA commissions
4×Organic traffic growth
§ Challenge
Villa Serenity was a stunning property in Sri Lanka's hill country running entirely on word-of-mouth and OTA commissions that ate 20–30% of every booking. They needed direct booking capability and the organic search presence to fill it.
§ Solution
A performance-first booking experience with direct integration into their reservation system, paired with a three-month SEO sprint targeting high-intent search terms in key source markets (UK, Germany, Australia). We also produced the full photo and copy library.
§ Outcome
Direct bookings now represent 62% of total revenue, up from 8%. OTA commissions down 70%. Organic traffic up 4× in six months.