BrandTypography2024
Field / NotesNaturalist software for the way scientists actually work.
Research tools that feel like they were made by someone who's been in the field.
2University departments adopted
40%Daily session increase
6moTime to institutional adoption
§ Challenge
Field/Notes is a biodiversity logging tool for professional naturalists and ecological researchers. Existing tools felt like enterprise software wearing hiking boots. The brand needed to communicate scientific rigour without clinical coldness.
§ Solution
A naturalist aesthetic: hand-drawn illustration elements, a warm neutral palette derived from field notebook paper, and a type system mixing technical precision with organic texture. We wrote the brand guidelines to double as a manifesto for what good science software should feel like.
§ Outcome
Adopted by two university ecology departments within six months of launch. 40% increase in daily active research sessions.